Jack Wills: Email Template

One of my main projects at Jack Wills was to redesign their Email Template with a mobile first approach, elevating the emails look and feel in line with Jack Wills' brand values by engaging 80% of the openers. The objective was to improve the emails usability through best practice which ultimately increased the open rate by up to 20%, especially thanks to the simplicity of the template, therefore optimisation of the email code.